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It is clear that what is left of the print yellow pages has been taken over by regional and national advertisers.One has to wonder though if they ever bother to calculate their returns or they are doing this out of habit.”Neg Norton, the president of the Local Search Association pointed to differences in local usage to partially account for the books’ existence: “We are seeing printed Yellow Pages usage decline as you would expect. We see a much stronger use of directories in surburban and rural markets.Whether you’re just getting started, or want to grow, a Free Ad is the simplest way to get more eyeballs on your business.Get seen in the Yellow Pages, White Pages, Whereis and True Local by millions of customers searching for Aussie businesses just like yours.But to re-invent the phonebook, we need to do more. The more information you add and the more accurate it is, the better it works for you. We spend our days strategizing and programming our websites to make it easier for customers to find you on the web.Old phone books don't work as well as they once did. Now you have a beautiful, always-current listing on the web, and we make it easier for your customers to see it. And sometimes we're thinking of fun things to do with those old printed phonebooks.About a year ago I attended a BIA/Kelsey summit where this was discussed in depth by the Great and the Good of the industry — since they were discussing their own demise they took the question seriously and spoke from data.The consensus was that they had roughly four years to play with.
In urban environments, books may disappear much more quickly.
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I think the mobile explosion coupled with the continuing financial woes of the industry may accelerate that process with a good subset ending the madness sooner and there will certainly be a number of small market holdouts who may survive much longer.” Damian Rollison, VP of Product, Universal Business Listing D-Day: In 5 to 10 years “Our view is that Yellow Pages books will really start to decline once we hit an inflection point where online directories can get the majority of their data from digital sources or straight from the business.
That said, they are still the most popular source of local info among older demographics in rural areas, as shown in recent studies.