Uk dating market size
…whilst addressing regulatory challenges Regulators across the world have sought to regulate dating services, as they try to protect the growing number of individuals that use them.
Mainstream sites such as e Harmony and Match.com, alone, have 20 million and 17 million worldwide users respectively.
Why struggle to find someone special in a crowded bar when you can do it more easily and effectively from the comfort of your own home?
The industry has grown exponentially in many Western countries.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
In addition, older adults have also discovered the benefits of online dating services to connect with other people; and today they represent a significant segment of the online dating market.
This is in contrast to the advertising model, which is usually free to join and use, with sites earning money through online advertising.
A British company which operates under the advertising model is Free uk, founded by Dan Winchester.
These sites also tend to offer additional services, such as background checks or real-world events.Winchester, for instance, argues that they “.” A 2015 and Ipsos ASI study indicates that there are 12.7 million singles in the UK .This is a sizeable proportion of the 40.2 million people between 18 and 65 years old living in the UK.The CEO of Tinder, Sean Rad, has proudly said that their app has already generated 45 million matches (not couples).However, certain mainstream sites also offer app-based products.