Statistical analysis of online dating act mandating
While it should be obvious that Google and Technology pair well together, this is also in no small part due to the success of tech advertisers promoting their app installs across the search and display networks.
The average CPA in Ad Words across all industries is .18 for search and .76 for display.
Check out the full infographic below: This report is based on a sample of 2,367 US-based Word Stream client accounts in all verticals (representing .4 million in aggregate Ad Words spend) who were advertising on Google Ad Words’ Search and Display networks in Q2 2015.
“Averages” are technically median figures to account for outliers. Mark is a Data Scientist at Word Stream with a background in SEM, SEO, and Statistical Modeling.
In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.
Back then, “the facebook thing” was still a rough idea, and 18-year-old Zuckerberg was trying to finesse the concept. “I don’t think people would sign up for the facebook thing if they knew it was for dating,” Zuckerberg wrote.
In many of these cases, the best converting advertisers aren’t afraid to change their offer or their conversion flow to boost their conversion rates.
So what numbers should you be looking to beat in your industry? Check out the Google Ad Words industry benchmarks our clients are seeing, including: You’ll find averages across these Ad Words metrics for twenty industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.
Dating and personal services really with PPC – boasting an average search CTR of 3.40%!
If you’re hitting these benchmarks – don’t stop and settle for average either!
Always strive to be a unicorn by writing the best ad copy and creating landing page unicorns that convert better than anyone else!