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Most services also encourage members to add photos or videos to their profile.

Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

JDI -- which operates 18 dating websites, including cupidswand.com, and -- must pay a 6,165 fine and reform its practices.

The case is the first for the FTC against an online dating site.

A great diversity of online dating services currently exists.

Some have a broad membership base of diverse users looking for many different types of relationships.

A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others.

It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.

Online dating services also differ widely in their revenue streams.

Such sites earn revenue from a mix of advertising and sale of additional options.

This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.

Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.

Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

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Some sites are completely free and depend on advertising for revenue.

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